As The New Home Show begins its second season, we are proud to announce our new national underwriter, which is known as the Tru-Serv Corporation.

You may not have heard of the Tru-Serv Corporation. Soon, you're going to hear a lot of great things about them.

The Tru-Serv Corporation has quietly become the largest hardware chain in the United States with over 10,000 locations.

True Value Hardware, Servistar Hardware and Coast to Coast Hardware are the trade names that make up the Tru-Serv Corporation. Chances are one of these hardware retailers is close to you.

As the largest hardware chain in the United States, The Tru-Serv Corporation has MASSIVE BUYING POWER. This buying power is passed onto the customer in the form of lower prices. In the past, you might have gone into a large warehouse type store expecting low prices.

Today, you'll often find the prices at your local True-Value, Servistar and Coast to Coast will be lower than the warehouse type stores.

Think of the 10,000 stores each ordering 2 dozen hammers. That's 240,000 hammers. You can bet the Tru-Serv buyers have negotiated the absolute rock bottom price on those hammers from the manufacturer. No one buys more hammers than the Tru-Serv folks do. And no one can sell them for less!

Did you know that each True Value, Servistar and Coast to Coast hardware store is individually owned? They're usually owned and operated by someone that lives in your local community. The profits from those stores stay in your community and aren't sent back to some home office somewhere. Tru-Serv helps the small businessman compete against the big guys and offer better service and better prices.

When you walk into a True Value, Servistar or Coast to Coast hardware store you'll be served by knowledgeable folks that care about you. You'll be served promptly, you'll save time and you'll get a good value on what you purchase.

So the next time you need something for your home, check with the folks at True Value, Servistar and Coast to Coast. We think you'll be pleasantly surprised! Tell the friendly salesperson The New Home Show sent you!

Then send us an E-mail and tell us why you like your locally owned hardware store.